Ms Monopoly is bullshit

The classic Monopoly game lets players collect $200 when they pass “Go.” Under the rules of Ms. Monopoly, male players will still get the usual $200, but women will receive $240, reversing the real-life pay gap between men and women in the workplace.

Head in Hands

Where can I begin with this? Well, I feel that I must open by saying that I didn’t really want to talk about Ms. Monopoly at all. I didn’t really want to add a few more drops of combustible fossil fuel to the fires of outrage that have no doubt swept across socal media, leaving charred remains behind.

But it’s just such a dumb, unhelpful concept to come out of Hasbro’s offices.

First of all though, let’s look at the positive elements of Ms. Monopoly. As per all special editions of the classic property-trading board game, the standard board has been shaken up with different things to buy.

“From inventions like WiFi to chocolate chip cookies, solar heating and modern shapewear, Ms. Monopoly celebrates everything from scientific advancements to everyday accessories — all created by women,” Hasbro said in a news release on Tuesday.

I mean, okay – why not? At least women AND men can potentially learn something here. For example, I didn’t know that the likes of WiFi and solar heating were invented by women. It’s always good to be more informed.

Secondly, as part of the game’s launch, Hasbro donated the total sum of £16,668 ($20,580) to three young female inventors of the future who already have some great inventions in the pipeline that would certainly benefit us all.

    • Sophia Wang (16) from Connecticut, USA – invented a device that can pre-emptively detect sinkholes. The device is apparently already 93% complete.

 

  • Gitanjali Rao (13) from Denver, USA – put together an invention to test drinking water for lead, to be used by individuals for instant results.
  • Ava Canney (16) from Ireland – invented a spectrometer that measures the levels of dye in sweets and soft drinks.

Excellent. Brilliant. Fantastic.

So it’s too bad that these undeniably positive bits, of what should have been another Monopoly special edition, have been wrapped up in such a badly-executed package that also aims to land a seat on a feminist train destined for Pay Gap City. I have no problem with feminism as long as it doesn’t cross that line and start wearing camo-print attire. I have no doubt that some hardcore feminists would see that as toxic masculinity and say, “huh, you’re ACTING like you support feminism but only as long as it stays within your pre-conceived boundaries.”

Tough. Deal with it. As far as I am concerned, toxic feminism needs checking just as much as toxic masculinity. Isn’t the whole point to strive towards equality?

msmonopoly1
[Source]
And that’s where Ms. Monopoly’s $40 per-tour-of-the-board advantage in the favour of women torpedoes the entire product’s credibility. The playing field hasn’t been levelled nor has equality been achieved. In fact, a gender advantage has been handed out and the realm of double-standards breached. Isn’t it ironic to be accepting the kinds of advantages that you have been (rightfully) rallying against for so many years? These kind of things simply don’t help the cause and only serve to aggravate anybody with common sense.

Because I don’t recall the classic version of Monopoly being weighted in the favour of men. Unless I missed the edition where women are only entitled to 160 bucks for passing “Go” and must play the game in their underwear for the viewing pleasure of the male participants.

But, as a man, am I outraged about the existence of Ms. Monopoly? No. It’s just a stupid product that doesn’t contribute anything to the end goal of equality. The other important thing to remember is that products like this are devised by companies BECAUSE they will generate news items and explosive Twitter debates. Hasbro couldn’t ask for better publicity or for a more effective marketing campaign that needs little financial input on their part. All they had to do was drop a few press releases and images, sit back in the boardroom and watch the internet light up. In short, to get worked-up about products like this is to play directly into corporate hands – irresponsible corporate hands who are going to make a lot of money out of dividing our society just a little more as some of us fall into the Us vs Them trap. Granted, it’s mostly the extreme fringes that engage in virtual slanging matches but it’s also the extreme fringe types that shout the loudest and give positive causes bad names.

As already outlined, Ms. Monopoly does have some good stuff going for it but I see Hasbro and their savvy marketing.

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[Source]
My final thoughts are going to be on the game of Monopoly in general. I’ve long since found it incredibly strange that we enjoy playing this game. It’s a game based on the very same capitalist greed and social oppression that most of us absolutely resent and moan about on a daily basis. We’ve all been there: clinging onto a few low-tier properties, desperately hanging on to our last few bank notes while one player crushes us all with streets loaded with hotels. Perhaps you’ve also played with variations on the official rules where players can take out bank loans to stave off Game Over.

Sounds familiar, right? Like coming home from a long, tiring day at a minimum-wage job where you’ve been bitched at by men in suits who drive big cars and ensure that they stay at the top and grind everybody below them into dust in order to save a few pennies or squeeze an extra few cents out of the profit margin. Paying taxes and running the rat race just to keep the debt collectors at bay and food in your family’s mouths. Trying not to lose vital sleep over credit card statements or loan repayments.

Monopoly as a game is fun while everybody is on a level playing field. As soon as one player gains that significant advantage though, the fun stops. Neither Monopoly or its real-life counterpart discriminate based on gender. Both men and women feel the squeeze as those at the top live the high life and The System locks millions into a thankless machine of servitude. Many will escape of course, through hard work or being in the right place at the right time but, through pure circumstance, a vastly larger number won’t.

I guess we must be a masochistic race; playing a ‘fun’ board game based on our own suffering…for entertainment. Perhaps it is best not to over-think these things!

The Captain Marvel controversy is bullshit

I was recently surprised at the intense outpouring of hate and anger being directed at the new Captain Marvel film and as much as I planned to just ignore it, I simply had to read some more about just what the hell was going on. Turns out that I shouldn’t have been so surprised because as usual, it was internet keyboard warriors screaming into their echo chamber and raging about a movie that they hadn’t even seen yet. It was internet keyboard warriors ignoring the fact that this could well be another great Marvel film and urging a mass boycott based on lead actress Brie Larson’s views outside of her role as Captain Marvel.

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So…not so surprising then. Hate to say it guys but if you don’t want to watch something (for whatever reason) then just vote with your wallet and don’t watch it. What a concept! Heading to the ‘net to start getting angry and firing hateful shots doesn’t paint you in a very sophisticated light. Cinema operators probably don’t want people like you there anyway.

That’s not an attack on all detractors by the way, just the type I have described. It’s always okay to have an opinion and to decide that you don’t agree with something – whatever the reason – but putting it across in a calm, structured manner is always more likely to get people to listen to your view. Making Youtube videos to rage at a camera or posting Tweets comparing Brie Larson to Adolf Hitler is frankly embarassing. Sadly, this is the world we live in now. A world where the internet has given everybody a platform to mount and spew their ignorant, angry view and say things that they wouldn’t dare say in public or to somebody’s face.

The first grumblings I heard about Captain Marvel were from fans complaining that Brie Larson didn’t have the right figure to play a character like Captain Marvel. Given that comic books are primarily sold to a male audience who have grown up devouring artwork that depicts voluptuous, amazonian women in the role of superheroes then that wasn’t surprising. I do personally somewhat agree because the image I have of Captain Marvel (or her aliases, Ms Marvel and Warbird) is something like this:

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[Frank Cho is GOD by the way]

I’m not going to sugarcoat anything or attempt to be apologetic because that isn’t the way here on Unfiltered Opinion. I would fucking love it if the MCU version of Captain Marvel had the hips and bust of her comic book counterpart. Imagine somebody like Kate Upton in the costume for example.

BUT this is no reason to slag off Brie Larson and get all personal about things. Also, if you were a true geek, you would recall that Carol Danvers was originally a fighter pilot for the US military so you could in fact reasonably put forward the idea that her statuesque glamour model figure was never realistic to begin with. I certainly don’t remember her filling out as a result of gaining her superhuman powers (correct me if I’m wrong). She has always been a military woman and this would also blow away another of the complaints about the character not smiling enough in the film’s promotional shots. Why would a hardened ex-military woman fighting off alien invasions stand around smiling?

Some fans have taken this the wrong way and assumed that the dark, conspirational powers-that-be in the decision-making roles cast somebody like Larson as the character for this very reason. They think that political correctness is out to get them, remove all traces of sexuality from our movies and sterilise our entertainment in order to satisfy the militant feminists and vocal #metoo crowd. Looking at the wider picture outside of this specific movie, I do think that there is an element of truth in this idea but I cannot believe that it is being driven on a conscious basis, one movie at a time. It is merely a reflection of the times we live in.

Thing is, comic books were – for the longest time – sold to men and teenage boys and written/illustrated by men. Of course, the women were going to be sexy and appealing. It was how they sold comics and also how the creators of said characters wanted them to look. I’m not condemning that because as a man, I’ve certainly enjoyed comics over the years and how the likes of Emma Frost, Captain Marvel and Black Widow were drawn. I will continue to do so too. The movies on the other hand have exploded in popularity and now have to cater to a wider audience if they want to keep on growing. Yeah, it sucks that they can’t look exactly how we want them to but do you expect Marvel to turn away Larson based on her measurements or cup size?

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But this was only the tip of the monolithic iceberg of hate and resentment that I came across. I ventured below the icy waters a bit further to see just how large this ‘berg was but was careful not to go too deep. You see, the biggest source of anger was surrounding Larson’s comments about Captain Marvel‘s press tour being more diverse and inclusive. Traditional male fans hit back, leaping to the conclusion that the actress was saying that the movie wasn’t for them and that it was a vehicle for political correctness and encouraging diversity.

I don’t want to get too deep into this because I will openly admit that I don’t know enough to start throwing judgments about. What I will say is this: when did superhero films suddenly need to get so deep and involved in social events? We saw it with Black Panther and all the praise for it being a ‘black’ film in the mainstream. I heard more about that than the actual film itself. The fact that it featured a black cast should have been a given since the fictional country of Wakanda is in Africa. Yet somehow it generated this massive buzz as if people were excited that Marvel Studios hadn’t cast white actors in the place of black actors. As far as I was concerned, it was just a very accurate and successful, common-sense casting that anybody would have seen as the only way forward.

And now we have Captain Marvel being in the news for all the wrong reasons and all of this debate about Brie Larson’s comments and beliefs rather than the movie itself. The only thing I’m hulking out about is the superhero genre becoming such a battleground for social issues. Stop all of this bullshit. These are meant to be popcorn films and simple escapism, not Oscar-winning productions or reasons to start debating sexism or discrimination. It was always this way and that was fine.

To the riled-up haters: grow up and just don’t watch Captain Marvel if it offends you. Yes, not everything lines up with what us comic book fans might want to see but flinging shitty insults and ignorant views around in an aggressive manner won’t get anybody to take you seriously. Brie Larson was hired to play the part based on her acting skills and you really don’t need to dig deeper and berate a movie based on an actor/actress’s comments outside of the film. No, I’m not saying that you should like her (or anybody) and you are one-hundred percent entitled to disagree with what she is saying (I don’t agree with a lot of it) but does it need to get any more serious than that?

To the film industry and actors/actresses: stop turning brain-off entertainment and escapism into debates on social issues, sexism, equality, discrimination etc. These are all important talking points but we are exposed to them constantly through the media and society. We don’t need it spilling over into comic book films for fuck’s sake. I want to watch these movies for what they are and decide whether I enjoyed them or if they were shit without all of this background context going on. It’s getting hard to just be a geek for fuck’s sake.

 

Should you still listen to the music of disgraced artists? [ft. R Kelly and Lostprophets]

Back when I was a sixth form student (or “college” in other words), I didn’t have much money at all and I wasn’t clued-up on the dark arts of ‘acquiring’ music for zero outlay so I used to listen to the same handful of CDs – ripped to my MP3 player – over and over. Liberation Transmission by Lostprophets was the soundtrack of my sixth form days and the singles released from the album (Rooftops, A Town Called Hypocrisy and Can’t Catch Tomorrow) were still being played over and over on Kerrang Radio so there was no escaping the Welsh band’s sound…not that I wanted to anyway.

I left education behind in 2008, just as the job market was at a seriously bad point. The recession (sparked by the banking crisis) had hit and jobs were thin on the ground. CV’s went ignored and countless applications for basic office roles were turned down again and again. Eventually, the Job Centre (a government-run set-up here in the UK that is supposed to help you find employment and also ensure that you ARE properly looking for work if you want to keep your unemployment benefit money) sent me on an ’employability’ course which was probably one of the most miserable, demeaning experiences of my life. That’s a story for another day though. Why I mention it at all is because Lostprophets’ music (still on that ancient MP3 player!) got me through those dark days.

So to say I liked their music would be an understatement.

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[image: NME.com]
But then, in December 2012, front man Ian Watkins was arrested and charged with thirteen counts of sexual offences against children including the attempted rape of a one-year-old girl. To say that the news came as a shock was as much an understatement as me saying that I thought his band’s music was just “all right”. It was the sort of headline that you hope isn’t true but unfortunately, Watkins later pleaded guilty to the charges and was sentenced to 29 years in prison.

After that, I was left with a moral dilemma: do I still listen to Lostprophets as I had done before Watkins’ terrible crimes came to light? All around me, others had made up their minds. The band’s music vanished from the airwaves, Music Magpie (a company that buys unwanted CDs/DVDs/Games) wouldn’t accept my Lostprophets albums when I was having a clear-out and people were saying that they felt dirty themselves if they listened to the band.

I’ve even been told that listening to Lostprophets means that YOU are also a paedophile which is utterly ridiculous and a fucking stupid thing to say.

In the end, I decided that I WOULD continue to listen to Lostprophets for several reasons.

  1. I’ve never been the kind of person to ‘follow’ bands/artists closely beyond enjoying their music so in many cases, I don’t even know what they look like in real life. Ian Watkins was one such case so I didn’t have that problem of seeing and hearing ‘him’ when listening to the music, something that others have cited as their reason(s) for no longer being able to listen to Lostprophets.
  2. I remembered that Lostprophets was more than just Watkins. Yes, he sang the songs but they were the work of a group and the rest of the guys weren’t to blame for what had happened.
  3. Because fuck everybody else and what they thought. I liked Lostprophets’ music and their songs meant something to me, taking my head back to the times (for better or worse…) where I hammered the Liberation Transmission and Start Something albums.

I can see why people chose to sever ties completely though. After all, buying and playing their music is kind of supporting a convicted sex criminal in a way. You also can’t cruise around with their tunes belting from your car either because the majority of people simply don’t see it as the done thing.

The uncomfortable truth however is that good music doesn’t stop sounding good just because the singer got banged up for heinous crimes. I genuinely believe that overly vocal former Lostprophets fans who loudly reject the music they once adored still like what they hear but refuse to admit it. Because doing so is seen as taking the side of criminal or even condoning his despicable actions. Bullshit in my opinion. Does a beautiful woman look any less sexy for being a murderer? Is vast wealth and power any less appealing despite being the cause of devastating wars and the oppression of the less fortunate? Do fast cars become any less desirable even though they pollute the atmosphere more than sensible vehicles?

Me, I prefer to just be honest and simplify the whole thing. After all, you can say the ‘correct’ thing in public but lying to yourself is foolish and impossible to boot. So…

I like Lostprophets’ music.

I don’t like Ian Watkins. What he did is fucking disgusting and (by all accounts) utterly predatory. I don’t give a fuck what happens to him in prison.

But now it is happening again, this time with R&B singer R Kelly who turned himself into the police last week. Kelly is accused of multiple sexual assaults, several of the alleged victims being minors at the time. Now this isn’t such a big deal for me personally as I’ve never been a massive R Kelly fan beyond a few songs (a quick look at the bloated music library on my phone revealed that I only have She’s Got That Vibe and Bump N’ Grind) but even so, if Kelly is convicted, will we have to ask ourselves the same questions again? Will his songs be removed from existence as if they never happened?

FILE PHOTO: Singer R. Kelly arrives at the 41st American Music Awards in Los Angeles
[image: tekportal.net]
In the case of R Kelly I can take it or leave it. I like the couple of tracks I have but I’m not bothered either way. They certainly don’t feature in my “Most Played” playlist.

Real fans will have a decision to make however and it will be interesting to see the outcome although I’m already made up on how I think it will go down based on the fallout of Ian Watkins’ crimes.

What would you do?

Suppressing our emotions = bad

So: this whole Liam Neeson thing that caused a major media shitstorm. It got me thinking about us and our society here in the West; about how our culture has developed to encourage the suppression of our true thoughts and feelings. After all, if you admit to an irrational thought-train that pulled into the station in response to a painful personal scenario (like Neeson did) then you are immediately torn into by social media and the militant SJW factions that have been waiting for the next major celebrity to slip up. It is my opinion that we should be able to discuss our darker thoughts openly providing that we haven’t actually acted upon them of course.

Now, I don’t want to go on about this Liam Neeson thing too much because the story is really only a springboard for this topic but I will quickly re-cap it for the three people that missed it the other week as some context is usually helpful. The short of it is that somebody close to Neeson was raped by a black man “years ago” (no actual specific date/year given) and the movie star admitted to walking the streets for a week, hoping that a black man would randomly start some trouble with him so that he could kill them.

“God forbid you’ve ever had a member of your family hurt under criminal conditions. I’ll tell you a story. This is true.”

“She handled the situation of the rape in the most extraordinary way but my immediate reaction was… I asked, did she know who it was? No. What colour were they? She said it was a black person.”

“I went up and down areas with a cosh, hoping I’d be approached by somebody – I’m ashamed to say that – and I did it for maybe a week, hoping some [uses air quotes with fingers] ‘black bastard’ would come out of a pub and have a go at me about something, you know? So that I could kill him.”

“It was horrible, horrible, when I think back, that I did that. And I’ve never admitted that, and I’m saying it to a journalist. God forbid.”

“It’s awful. But I did learn a lesson from it.”

I’m not going to dissect this too much though because the interview has already been analaysed to death. Also, I’m not here to look at the racial side of Neeson’s comments. What I WILL say is that he was crazy to expect he could admit this stuff and not invite a turbo-charged media storm. It’s – sadly – the age we live in and one seemingly innocent admission could sink a career.

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[image: CNN.com]
And this is the point of this post. There are many with a neutral stance on this story who are saying that Liam Neeson should have just not said anything. As I mentioned just above, I can see why this line of thinking comes about but all it encourages is a suppression of our thoughts, feelings and emotions. What Neeson admits to is some pretty heavy shit and while I could never support what he did, I can still understand to an extent. Clearly the crime affected him deeply and sometimes, these things give birth to wholly irrational thoughts and mental states that seem insane when looking back on them with the benefit of time’s passage. At the time however, the irrational nature of these emotions is very difficult to see if it’s you in the eye of the storm.

Unfortunately, our society has grown highly competent at playing Judge/Jury/Executioner and so if you are considering letting some shit out that has been weighing your mind down then it will take some huge balls to do so. After all, rather than take a balanced approach and attempt to disagree but also understand, it’s much more fashionable to loudly condemn a person for their perceived sins. It’s even easier to do this if the confessor in question wants to open up about anything relating to race or sex. Finally, if you are a celebrity or somebody of high profile, then expect the brain-dead social media sheep to jump on the bandwagon and bleet their rage. Not necessarily because they give a shit but because it makes them look fashionable to be commenting on a high profile news story and be seen to be appalled by something, anything. It’s easy to condemn from that safe spot behind your screen isn’t it? I guarantee that at least 90% of people wouldn’t even bother getting involved if social media was non-existent and doing something about something meant getting off their arses to join physical protest marches.

Hypocrisy rears its diseased head at this point because we are constantly being told that it’s “good to talk” and to be open but it seems that this only stands if the nature of your problems or innermost thoughts is acceptable by the standards of the mindless Twitter mobs, the easily offended and “Won’t somebody think of the children?!?” brigade. Anything remotely controversial or worrying means that you ARE a racist or that you ARE a sexual predator/rapist. As I touched on at the very start of this post, there is a clear divide between having bad thoughts and actually doing something about them. I am in no way excusing those who have followed through on them because it means that somebody else has been hurt or had their life destroyed as a result and the offender needs taking out of society and either punishing or rehabilitating.

But how many of these crimes could have been prevented if society was more open about discussing our more unpleasant thoughts? I ask because it’s basic knowledge that suppressing emotions or hiding certain things only makes them grow stronger over time, perhaps to the point where they warp minds and the owners lose control. We’ve all heard the one about the shy, innocent girl actually being the filthiest of the lot due to suppressed sexuality or having to “watch out for the quiet ones”.

I’m not saying that there is complete, consistent truth in those random examples but one thing I DO know is that nobody is black or white. We are all both. Yin and Yang. Light and Dark. Good and Bad. To try and completely suppress the unsavoury and socially unacceptable segments of our psyche and become modern day saints in the process is a foolish and impossible task. That’s why I believe it is important to talk if it will help ‘release’ some of the bad thoughts but we must be comfortable in opening up without being sent to the figurative gallows. We must also learn to understand and accept that we all have a darkness within and that acknowledging its existence and being comfortable with it could well be one of the best ways of controlling it.

I often like to return to this fantastic quote by Johann Wolfgang von Goethe:

“Where the light is brightest, the shadows are deepest”

At the end of the day, I can’t take the self-righteous whiter-than-white do-gooders seriously when they scream about people being wrong or the devil incarnate for simply having human thoughts. Irrational and unpleasant, yes but human all the same. We evolve over thousands and millions of years so to expect society to shed its primal, territorial instincts so quickly (in relative terms) with no margin for slip-ups is ludicrous. The fact that we are as civilised and morally conscious as we are NOW is a small miracle in itself and shouldn’t be taken for granted.

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Even this White Knight chess piece casts a shadow…[image: Tiptopprops.com]

The self-righteous and uber-SJWs amongst us try to be as white and morally superior as possible but the stronger their light becomes, the longer the shadows grow. It’s why those crusading for “good” causes have been known to employ suspect tactics in order to get what they want. On a more basic level, these people are no different or better than the average man or woman and will be harbouring the same dark thoughts or desires behind closed doors, even if only in small, harmless quantities. You can’t have Good without Bad due to the nature of a small thing called Balance. The best we can strive for is to be as Good as possible and keep the dark in check while acknowledging that it is there.

So next time somebody “does a Neeson” and comes out with something outrageous, stop and take a moment before reacting. I’m not telling you to agree with their admission or to let it slide without challenge or scrutiny but at least try to understand and ask yourself if you have been in their situation yourself. Can you actually relate? Are you qualified to judge their state of mind without the relevant experience? Most importantly, did the person in question actually act on their irrational thoughts?

What I’m saying is, don’t preach tolerance and freedom of speech if you aren’t prepared to tolerate other people’s thoughts or allow them to be honest.

Brexiteers don’t understand Gibraltar

The latest Brexit-related stink bomb has been dropped and this time it concerns the overseas British territory of Gibraltar which has been described as a “colony” in a piece of EU legislation concering the travel rights of UK citizens post-Brexit. Gibraltar is a complex and long-running item of heated dispute between the UK and Spain, the latter believing that sovereignty rightfully belongs to them (Gibraltar was ceded to Britain in 1713). Back here, the British government hasn’t taken kindly to the “colony” designation or Spain’s refusal to agree to the footnote in the legislation being removed/changed.

I’m not here to debate the issue of Gibraltar though because it’s a big debate that I’m not fully clued-up on and I’m honestly not informed enough to be hurling ignorant opinions about. Plus, as a British man, I’m probably likely to be biased on the matter.

What I AM here to showcase is this terrible hack-job of a digital poster that one of the various Brexit-backing online organisations has produced to be shared on social media for the purpose of sticking it to Brussels for their brazen use of the term “colony”.

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I’m not even going to comment on the huge message dominating the image because there’s nothing actually wrong with it. What I DO find utterly daft however is that “Leave Means Leave” logo up in the top-right…

…because it’s a little bit massively ludicrously ironic given that 96% of Gibraltarian’s voted to remain in the European Union at the referendum!

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Evidently, the research team for the Leave Means Leave campaign didn’t do a very thorough job on this one. Should I be surprised though? Absolutely not.

You see, these guys didn’t do even the most basic bit of research because they were too busy jumping for joy at being handed another piece of anti-EU ammo to fire back at the evil empire that are now attacking the sacred frontier of Gibraltar. These people don’t give a fuck about the people of Gibraltar or what they want. All they were concerned about was using this latest tit-for-tat news item as a fresh piece of anti-EU propaganda to whip up more Brexit support over social media.

Fucking embarassing.

Bullshit News: Gillette advert sparks fury

Last week, social media had it’s latest eruption of outrage (number #7,686,892,213,293,973 to be precise) when Gillette released a new advertisement that focused heavily on the #MeToo movement and so-called toxic masculinity. I use the term “so-called” because I find it good practice to at least question another person or organisation’s definitions rather than blindly accepting them.

The ad [linky, linky] sees a twist on Gillette’s classic “The best a man can get” slogan and asks the question “Is this the best a man can get?”. It goes on to show things like a man grabbing a woman’s arse, a couple of boys play-fighting (with the parents shrugging it off as “boys will be boys”) and some teenagers watching girls in skimpy clothing on TV. Some preachy shit about holding one another accountable and being better blokes in general as well as examples of how we can all achieve this follows. The advert has generated a lot of negativity from the male community with many vowing to not buy Gillette’s products ever again for “insulting” them.

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Honestly, I would be MORE concerned with looking like this guy rather than wondering whether or not I am a sexual fiend.

So, as a card-carrying man, do I feel offended by Gillette’s “attack” on my masculinity? No, I don’t, for several reasons. Before I get to those reasons though, I do want to say that companies trying to tell us what it means to be a man or what to do in general can fuck right off. The same goes for the militant feminists who have grasped #MeToo by the horns in a death-grip and abused a worthy cause as a vehicle to shame men for anything that doesn’t fit their agenda and strict requirements. Don’t tell me what to do. I’m well aware that slapping a random woman’s backside is inappropriate as is forcing your partner to live in the kitchen 1950’s style but don’t try to make me feel guilty for following my biological coding and checking out a pretty girl in the street or for reading a “lads” mag.

As one wise philosopher once observed, “I am a man therefore I like breasts and bottoms”.

Gillette however, have nothing to do with my views on this subject. The first reason that their inflammatory advert hasn’t got me steaming at the ears with outrage is because I am secure in my masculinity. I will look at women I find attractive. I will aspire to be a man by my own definitions and metrics, not how a corporation or individual thinks I should live. I will continue to hang a sexy wall calendar up every January and enjoy the twelve pictures guilt-free. I will focus on my own life and progress rather than giving a shit about the judgements of others. I will continue to question myself and my actions and re-evaluate my direction but I will do it myself sans the influence of those who seek to change me.

Sometimes it may seem that certain corners of our society are trying to shame us for simply being blokes but it must be remembered that a vast chunk of what we (wrongly) assume to be facts and “correct” has been presented to us by the media and packaged in a way that suits them. Gillette sticking their oar in and telling us how to live is only possible with the power of TV and the internet. This crap that I dare to call a “blog” is media. So much of what we take to heart and get angry about is fed to us on a plate to encourage views, clicks and ad revenue. In real life, I can honestly – hand on heart – say that I NEVER, ever have to listen to somebody preach to me. In fact, the women in my workplace are more likely to slap you on the arse and are totally fine with harmless, playful flirting. Even they say that all of this super-feminism is a load of rubbish and you know what? We stand as equals, get paid equally and don’t think any less of one another because of sex.

We rib them for always complaining about being cold or gassing about pointless gossip and they rib us back for being shit at multitasking or obsessed with sports. Importantly, we ALL have a laugh about it and know that no malice or derogatory subtext was involved. The key thing is to know your boundaries and what is/isn’t sensible. Only a moron would attempt to speak lewdly to a woman that they don’t know at all for example and if they get called out on it then they deserve the consequences.

The point is, you shouldn’t correllate what TV and the internet shows you with reality. The outrage-fuelled headlines warp our brains and subtly redefines our perception of right and wrong. In the same way that I have no time for hardcore, angry feminists, I have no time for the daft notions that some blokes have. The idea that all women are out to enslave and castrate us for example or that we should waste our time getting angry about a Gillette advert. Wise up and stop playing into their hands. By tweeting your fury, all you have achieved is more exposure for the advert (which was currently sitting in excess of twenty-four million views at the time of me writing this…) and their brand.

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In the ad, this dude stops his mate from harassing a woman in the street. Men taking offence at this seem to forget that there is a difference between admiring somebody of the opposite sex and actually going out of your way to shout at them.

This brings me nicely to my second point. The marketing people at Gillette aren’t stupid. An advertisement like this would have been re-worked countless times and would have to have been signed off by company bigwigs. In short, they KNEW that this would generate controversy and mass exposure for the Gillette brand while also earning them a ton of praise from the SJW camp. It has been an all-round winning situation for them and any man that believes Gillette will go down like the Titanic or suffer commercially at all for daring to tell their consumer base how to act needs to think again. There is no such thing as bad publicity as they say. I can’t be offended by an advert like this because in doing so I would be being played like a fiddle.

I will end this post by pointing out that there is a distinct whiff of hypocrisy about Saint Gillette and their “message” however. A particularly strong odour in fact. After all, this is the company that came out with a range of women’s razors and coloured them Barbie-pink so clearly they know all about feminism and #MeToo.

Oh and another example of their work…

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Bottom row, fifth from the left is my favourite. Go on and shoot me.