I’ve always gone for the clean-shaven look on my face but recently, I decided to give it up. The main motivator for change was the fact that I also decided to cut my hair down real short and keep it that way. I can blame premature baldness/hair loss for that one – something that isn’t exactly welcome at the age of twenty-eight. I’d been stuck in a routine of allowing what was left to grow wildly out-of-control before getting it tamed at the local barbers but as one of the ladies there sagely put it, you just have to accept that the grass sometimes just won’t grow anymore. A basic cut there was costing me £7.50 a visit so just chopping it all off myself at home would already save me money on top of having a more honest, no bullshit number two all over .
But I didn’t want to have a smooth baby-face with such a hair “style” so keeping my facial hair as rough (tamed) stubble was the next decision I made. Awaken my inner Jason Statham, I thought, and get the ladies feeling a little moist around my newfound badass image (don’t worry: I did wake up and have a laugh at myself afterwards).
Back in the land of reality, there was a secondary motivation for rejecting the clean-shaven look that was of greater import than provoking a damp gusset: escaping the ritual of buying replacement razor blades. As both men AND women know, razor blade refills are an unwelcome feature on any shopping list. Scandalously expensive, rarely on promotion and roughly the same price everywhere (no matter how savvy you are with shopping around), they are one of the marketing men’s most diabolical creations. Like inkjet printers and water filter jugs, razors are one of those disgusting false economies where the base hardware (in this case, the razor itself) is yours for a reasonable price but once you’re suckered in, the refills will savage your wallet. It doesn’t feel good to be trapped in this commercial machine and a slave to the scalping tactics of these businesses.
For years I have used Gillette’s Fusion Proglide series of razors and I have always been happy with their performance but the blade refills are NOT cheap. A quick check on trusty Amazon yields a pack of six for £15.94, an apparent markdown on an RRP of £21.00…for SIX blades.
Ah, our old friend, Gillette…the company who caused a major stink by telling us that we have failed as men and must change our ways. Regardless of whether you believe that controversial ad campaign to be legit or a devilish marketing ploy to thrust the brand into the public eye, there’s no denying that Gillette are hypocrites with no moral superiority to anybody else. Frankly, I’ve been an utter mug and given them my money for far too long, dancing to the beat of their drum.
This is the company that tells us to quit objectifying women even while they are encasing attractive females in latex and plastering the Gillette brand across their shiny bottoms:
They encourage these false consumer economies that result in untold levels of waste when you look at razor blade packaging and all of these refills being sent to a hole in the ground where they will probably outlive the men who dutifully replaced them at Gillette’s recommended intervals.
They are a company that continually add new lubricant strips or gimmicks to their razors complete with attention-grabbing names such as “Turbo”, “Champion” or even “nitro” in order to turn us into braindead consumer-shaped sheep. If the previous iteration of the Mach 3 razor was all you needed for the “perfect shave” then why do we need a Mach 3 Turbo Champion Nitro Elite Proshield+ upgrade? Because new COLOURS and gimmicks such as the flexball “technology”.
I can’t justify the amount of money I have invested into blades and updated razors. All I can do is apologise to myself and admit that it was down to pure laziness and an unwillingness to try something new. As you can probably deduce from the preceeding rant, I was thrilled to give Gillette and disposable blades the middle finger and escape to freedom. I did what I should have done a long time ago and bought an electric razor.
So I opted for the Phillips One Blade, a compact electric razor with interchangeable combs for maintaining one’s facial hair at the desired length. Sure, you are supposed to replace the heads on these razors every six months but I’m not going to buy into that bullshit. I know from others that they last a lot longer than that. One problem that I can’t avoid however is that the razor only came with 1mm, 3mm and 5mm attachments. After a bit of experimentation, I arrived at a conclusion: 3mm was too long while 1mm was too short. No biggie though – you can after all purchase the ‘missing’ comb sizes individually. A piece of featherweight plastic likely manufactured overseas at a cost of a few pence…